Seeing each other through the arts.






Seeing each other through the arts


The London Olympics is the first one to bring a legacy that transforms not only the city landscape through a physical legacy, but also through a cultural one. – Eric Klug , Deputy Director British Council Brazil


British Council Brazil’s Transform programme has changed the cultural relationship between Brazil and the UK in the four years between the London 2012 Olympics and Rio de Janeiro 2016. Transform is structured around three main, interlocking, themes: the power of the arts to inspire and connect people; how the arts challenge exclusion and assert human dignity; the role of the cultural sector and the creative economy in building a sustainable future. These are the underlying themes of the British Council’s work in the arts worldwide, for which Transform has been a precursor and testing ground.


Creative legacy

The Programme connected artists, arts organisations and governmental bodies from the UK and Brazil with projects that support training for arts professionals and provide opportunities for new talent. Transform aims to deliver economic impact, social transformation and create mutually beneficial relationships for both countries. In the first year alone, we have worked in eight Brazilian states with 25 British institutions and 40 Brazilian ones, both private and public, through co-creation partnerships, support and development of projects with the aim of promoting social change through the arts. “Transform arrives at a time window between London Olympic games 2012 and the Olympics Rio 2016, and put two of the world’s most creative powers to raise their collaborations, their dialogue in order to let a creative legacy to the future”, tells Luiz Coradazzi, Director of Arts, British Council Brazil.


Transforming power

The main goals within Transform are creating access and opportunity in the arts, leadership and development, artistic excellence, cultural exchange and capacity building to institutions and individuals involved in the projects. Thus, it was created six areas of work: Music Leadership & Education, Museums Development & Curatorship, Drama & Dance Talent Development, Film & Literature, Disability & Human Rights, Creative Economy & Cultural Skills. In each area we have offered conferences, artistic residencies, workshops, training and performances in which Brazilian and British exchanged experiences and created collaborative solutions within each sector. Along these four years, a lot has been learned and shared. Professionals from arts and creative fields shared meaningful experiences which were not only enriching but also transcended the issues from their craft, showing that it is possible to work and grow collaboratively, in a fair, accessible and sustainable way. Maybe the greatest legacy of Transform has been to prove that the arts have a lasting and inexhaustible transforming power – of our outlook on society, the human being and the world.


Lasting partnerships

Transform would not have been possible without partnerships with organisations that include:

Sesc, Museu do Amanha, IDG, Biblioteca Parque Estadual, SESI-SP, Sesc SP, Ses Rio, Sebrae, Rio Criativo, Mam, Secretaria de Cultura do Estado de São Paulo, Secretaria de Cultura da Cidade do Rio de Janeiro, Celebra, Rio 2016, Rio 450, HSBC, BNDES, MAR, MIS-SP, AAPA, Porto Digital, Flupp, Casa Azul, Tempo Festival, CCBB, Festival do Rio, Mimo, Bienal de Artes de São Paulo, ICCO, Porto Digital, IBRAM, Secretaria de Cultura do Estado do Rio de Janeiro, APPA, Filarmônica de Minas Gerais, OSB, OSESP, Neojiba, ICOM, Museu da Imigração, OI Futuro, FUNARTE, IATEC, Pinacoteca, Fundação Clóvis Salgado, Panorama, Novas Frequências, Multiplicidade, Janela Internacional do Cinema, Janeiro de Grandes Espetáculos, Crescer & Viver, Secretaria de Cultura do Mato Grosso, MinC, Secretaria de Desenvolvimento Econômico de Pernambuco, UPE, Cidade das Artes, Santa Marcelina Cultura, Projeto Guri, Poisesis, Fábricas de Cultura, Catavento, People’s Palace Project, FIT BH, V&A, Arts Council England, Creative Scotland, Festivals Edinburgh, Museum of London, Southbank Centre, Barbican, Association of British Orchestras, Aurora Orchestra, Scottish Ensemble, Royal Northern Sinfonia, Sage Gateshead, Watershed, Outburst Queer Arts Festival, Roundhouse, Queen Mary’s University London, Zecora Ura, Literacy Trust, Literary Translation Centre, Flipside, National Library, Celtic Connections, Museums Association, Streetwise Opera, Gulbenkian Foundation, Cardboard Citizen, Traverse Theatre, Queen Jesus, among many others.


Find out more about Transform by selecting our main areas of work:

Martin Dowle
Director British Council Brazil

Eric Klug
Deputy Director British Council Brazil

Luiz Coradazzi
Director of Arts, Brazil

Lucimara Letelier
Deputy Director of  Arts, Brazil